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Chili’s is launching a location nearby Scranton, Pennsylvania, who will attract so much to Chili and “The Office” fans.
Brinker’s international chain will begin to serve the guests at the restaurant “Scranton Branch” that, according to Chili’s, was designed to “pay tribute to some of the most notable moments in Chili, with nods and decoration of backward” on April 7.
According to Chili’s, the “Scranton Branch” comes “almost 20 years after consolidating a place in the history of pop culture thanks to a beloved group of employees in a fictitious company of Penylvania paper” (also known as Dunder Mfflin of the popular series “The Office”).
“The office” actors in front of the chalk mural of the “Scranton Branch” location. (Chili’s Bar & Grill)
Inside, there will be an art mural of chalk that dates back to the decoration of Chili from the early 2000s, in addition to tiles of tiles and vintage art at all times, said the chain.
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Chili’s has also established an “POF of photos of the perfectly recreated business business cabin to break the perfect frame of 2005” in the “branch scranton” that will soon open.
Your menu will offer fried onion “Awesome Blossom”. That dish has not been sold in a restaurant in Chile in about 17 years, said the chain.
The “Scranton Branch” menu of Chile will offer the incredible flower. (Chili’s Bar & Grill)
“For decades, Chili’s has been inserted in culture: introducing the now famous jingle of the baby’s ribs, and more recently unleashed the triple Triple Triple Tiktok cheese. But we have also seen that the brand comes to life on the screen over the years, and that includes being linked to Scranton despite never having a place there.
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When opening, the “Scranton Bran” restaurant will join the more than 1,200 locations that Chili already has in the United States. There are also more than 360 chiles outside the United States
The informal gastronomic chain has been seeing great success.
Brinker International CEO Kevin Hockman presented a new strategy when he took the helm in 2022 to reinvent the company and bring it back to its peak. He involved a smaller menu, renewed restaurants and promoting his presence on social networks.
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He told Fox Business last month that the company’s strategy is promoting traffic between his “existing fans base”, as well as a younger generation that has been introduced to the brand for the first time through social media channels.
Brinker International CEO Kevin Hockman presented a new strategy when he took the helm in 2022 to reinvent the company and bring it back to its peak. (Callaghan O’Hare / Bloomberg through Getty Images / Getty Images)
Chili generated $ 1.2 billion in income for Brinker International during the second quarter, marking a 30% increase of the same three -month period in the previous year. Sales of comparable restaurants in the brand also registered a jump year after year of 31.4% in the second quarter.
Daniella Genovese de Fox Business contributed to this report.
