Music correspondent

Alex Warren is at the top of the world.
Ordinary, a song he wrote for his wife Kouvr after their marriage last year, is at number in six different countries.
He has two other songs in the top 40 of the United Kingdom, and his tour in the United Kingdom has been upgraded in 5,000 places, due to the insatiable demand.
Behind the scenes of the Hammersmith Apollo, the Californian singer is endearing, humbly disconcerted by the whole.
“All this happens very quickly,” he said. “I only wrote the ordinary three months ago. I am honestly blown away.”
But the 24 -year -old has not happened anywhere.
He is one of the founders of The Hype House – a collaborative tiktok group that lived and worked together in the Los Angeles hills and expressed millions of adolescents across the pandemic.
You can easily reject it as another influencer of social media trying to enter the music industry. It is an accusation which he is aware and prepared.
“I looked at a lot of people, a lot of tiktokkers, making music and there was no sense behind it. It was just something they had decided to do,” he said.
“But I wanted to write on real things. No one can sing my songs. I don’t take the demos of others. It’s all mine.”

Even a glance passing to his discography just proves it.
The pop hymns of the Warren arena are extremely honest, almost a fault, relying on his difficult childhood, and the fairy tale romance with Kouvr.
His father died at the age of nine, after a long fight against kidney cancer. The loss sent his mother in a spiral to alcoholism, which Warren did not achieve only when he tried to clarify one of his coffee cups.
“He turned out to be alcohol,” he said. “And the next day, it was alcohol, and the next day it was alcohol, and at 4 am, it was alcohol, and when we were driving, it was alcohol.”
When he called it, dependence turned into abuse.
“Each person struggling with dependence needs someone to blame him, apart from himself, and I became this person,” he said.
When he was 18, she expelled it. He was broke and homeless. Friends let him sleep in their cars – never their homes because his mother had convinced their parents that he was a disorder.
Around the same time, it was presented to the Kouvr Instagram model announced by a friend on Snapchat.
“We just clicked right away,” he said. “I felt that I could tell him everything, just after our first conversation.”
In four months, Kouvr left his family in Hawaii, flew to California and started living with Warren in a car.

Then, as now, they are an exceptionally cute – tender and funny couple and clearly knocked out with each other. When they started publishing videos of their online romance, people wanted to see more. In six months, Warren won over a million followers on YouTube.
Combined with the stuffing videos he had filmed with his friends, he built an audience big enough to start earning money.
“When I got my first check for $ 2,000 in a month, I said to myself:” Holy Cow, it’s going to change my life “”, he recalls.
Part of this money entered the creation of the media threshing house in 2019. Warren found the name and moved into the property with Année and a bunch of young Internet stars like Addison Rae, Charlie d’Amalio, Chase Hudson and Thomas Petrou.
The collective presented itself in December 2019 with a photo session that imitated the video of Backstreet boys for I want it in this way.
At the end of the day, the hashtag #Hypehouse was trendy and the manor quickly became an incubator for viral videos.

The company prospered during locking, but, as individual members, signed television offers or tired of climbing content requests, it began to collapse. Warren and Anné left in 2022, quoting the desire to “go to the next chapter of their lives”.
Since then, rumors have turned to drama behind the scenes in the chamber, some members referring to exploitation and ill -treatment.
“There was a fall,” Warren said to Zach Sang Show in 2023. “But many of us have signed Ndas, so no one is going to talk about it.”
However, he poured his frustrations into music.
“”How do you sleep at night?“He sings on anxiety BurnA song would have targeted one of the co-founders of Hype House.
“”It cicote forever when someone you called your friend / shows you the truth can be so cold. “”
Warren says he has never made money in the media threshing house. What it gave him, however, was an integrated audience for his music.
“I think it’s really rare,” he said. “Usually, when someone goes from social media to music, he loses this base of fans.
“But I think many people watched my YouTube videos because they had a difficult life and needed an escape. So when I started making music My A difficult life, I think they identified even more. “”

Warren dreamed of a musical career long before entering the media threshing house. At the time when Tiktok was called Music.ally, he had even created a burner account to share his songs.
“I did not want to publish on my main account, because I was terrified by default,” he explains.
“As a child, people intimidated me for sanging and doing talent shows and dedicating songs to my fifth year girlfriend, do you know?”
“So I posted on a random account that I created, and I turned singing on the toilet because I wanted to show that I did not take it seriously.
“And the next day, I woke up and had 10 million views.”
His first outing was one more i love you from 2021, a song he started at the age of 13 and was reconciled with the death of his father.
“I watched my sister go to a daddy dance without her father, and that’s where I realized:” Oh, wait, my life is different, “he recalls.
“I started to cry for the first time, and I did not know how to treat it, so I just went to the piano and I played chords. And it’s a bit where I started to learn to write.”

The sorrow of sorrow by Warren is powerful in its simplicity, but it touched people in a way that it could not have expected.
“The other day, a woman wanted me to sign a Heinz Beans t-shirt,” he said. “I grove because I thought it was funny, then she turned it over, and it was the same t-shirt as her son wore just before his death from cancer.
“Another I love was the song she played during these funerals and the song she listened to to help her overcome.”
“I think it’s the most powerful thing in the world.”
The musician, who was raised Catholic, believes that moments of healing like these are part of God’s plan for him.
“Without all the loss, all the trauma, all the things in my life, I would not have these songs. I would not have the means to help the 5,000 people to come this evening, I would not be able to support my future family with my wife.
“And I think these are all things that are supposed to happen or that can happen if I make the right choices.
“You know, I could have chosen to put myself in the drugs and to be a bad person but I chose this path.
“It’s the craziest thing.”