Home Technology ChatGPT adoption skyrockets in India, but monetization may be trailing

ChatGPT adoption skyrockets in India, but monetization may be trailing

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For years, the United States -based technology companies have taken advantage of the wide and growing base of Internet users of India for growth. Openai is no exception. But while the Laboratory of AI states that India is one of its fastest growing chatpt markets, third -party data suggests that Openai may be fighting to make that impulse into income.

According to the Sensortower Analysis firm, users in India have spent $ 8 million on chatgpt subscriptions through purchases in the application since 2023. That does not include purchases made through the ChatGPT web application. But in particular, it is a fraction of the estimated $ 330 million of sensortower that US users have spent in chatgpt in the application.

A probable factor is the lack of local prices for India. The cheapest Chatgpt plan in OpenAI in the country costs $ 20 (more than ₹ 1,700) per month, which is considered expensive for a digital subscription in India.

When contacted, OpenAi did not share specific details about his growth in India, but pointed to a Recent publication In X by Coo Brad Lightcap, which states that India is the fastest growing market of Chatgpt.

Going down that income could be currently, India can still end up being an important growth driver for Openai. The company’s CEO, Sam Altman, recently expressed his desire that Operai becomes A multimillionaire platform. Taking advantage of India More than 950 million Internet users I could help start that effort.

Operai apparently thinks so. The company is As reported, courting an alliance with Reliance JioOne of the largest mobile carriers in India, to obtain Chatgpt against more users.

Meanwhile, Chatgpt continues to grow organically in India.

Chatgpt downloads and monthly active users in India
Image credits:Jagmeet Singh / Techcrunch

According to APP Traccker Appfigures data, more than 20% of Chatgpt Android application downloads this year have so far been in India. At least part of that growth was fed by the recently renewed image generator in Chatgpt, which went viral for its ability to create realistic art in the style of Ghibli.

For the context, ChatgPT has more than 500 million weekly users worldwide.

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