They go with Brightdrop Ev600
Source: Brightdrop
Detroit – General Motors It is reducing the production of its totally electric brightness supply trucks in a plant in Canada and the installation will be inactivated for much of 2025, the company confirmed on Friday.
The CAMI assembly plant in Ingersoll, Ontario, will be reduced from two shifts to one, eliminating 500 jobs, after being inactive from May for approximately 20 weeks until October, said the company. The battery assembly on the plant will also reduce the weeks of April 21 and 28, before prolonged off, GM said.
Detroit’s car manufacturer said decisions are not related to President Donald Trump’s rates.
“This adjustment is directly related to the response to market demand and re -quilibrium inventory,” GM said in a statement sent by email. “The production of a Brightdrop battery assembly and EV will remain in Cami.”
Lana Payne, president of Canadian Union Unifor, which represents the plant workers, described the actions as a “overwhelming blow for hundreds of working families in Ingersoll and the surrounding region that depend on this plant.”
“General Motors must do everything in your possession to mitigate the loss of employment during this recession, and all levels of government must intensify to support Canadian automotive workers and products made in Canadian”, Payne, “Payne,” He said in a statement.
GM launched Brightdrop as a totally owned subsidiary in 2021, before bending it in the company’s fleet business in 2023. Then Brightdrop folded in its Chevrolet brand in 2024.
The Brightdrop electric delivery trucks are parked near the CAMI EV set of the BrightDrop of General Motors, the first large -scale electric vehicle manufacturing plant in Canada, in Ingersoll, Ontario, Canada, March 13, 2025.
Carlos Osorio | Reuters
GM had high expectations of turning Brightdrop into a new lucrative growth business for the automation manufacturer, but sales and income did not meet the company’s initial expectations.
Brightdrop was expected to generate $ 1 billion in revenues in 2023. GM declined to reveal Brightdrop’s income, but it is very unlikely that the objective has been achieved.
In 2023 and 2024, the car manufacturer sold only about 2,000 of the electric trucks, according to their sales reports.
The plans for inactivity occur weeks after a Detroit Free Press report He said that hundreds of Brightdrop vehicles were aligning a storage batch in Flint, Michigan.
Unifor said that while GM “has indicated that it remains committed to the installation of CAMI, with improvements for the 2026 model year, the immediate future remains uncertain without stronger internal support and a fair access to the market.” citing Trump rates.
“The reality is that the United States is creating agitation of the industry. Tariff and myopic rejection of Trump to EV technology are interrupting investment and freezing future orders projections,” Payne said. “This is creating an opening so that China and other foreign car manufacturers dominate the world EV market, while the North America industry runs the risk of being behind.”
Correction: The assembly of the battery package at the plant will decrease the weeks of April 21 and 28. An earlier version of this article indicated an incorrect date.
