In a quiet transformation of the Giant of Marketing A (also) Health Giant, Amazon can be positioning his extensive logistics network and a growing medical footprint to save lives potentially, starting with his main door.
According to Bloomberg, in 2023, Amazon piloted a several -month pilot program called Project pulseEquip delivery vans with defibrillators and training conductors in CPR. In cities such as London, Amsterdam and Bologna, more than 100 drivers participated, and several of them received alerts from citizen responders applications and arrived at the site. (According to reports, rescue services were already treating the victims).
The company has not advanced, but it is “evaluating the comments and exploring additional opportunities for future programs,” says a Amazon spokesman for Bloomberg.
It is probably a public relations victory for the company. It would also be a way to expand Amazon’s medical care ambitions beyond a doctor, the primary care provider for which he disbursed $ 3.9 billion in early 2023.
With rivals like Walgreens and Walmart withdrawing from primary care – Walmart closed His primary medical care business in April last year, closing 51 locations, and Sycamore Partners returns to take private for Walgreens for Sycamore members. $ 10 billion – Amazon could feel increasingly sure that you can do what others could not: remodel the provision of medical care and bring more than just packages to customer doors.
