At the same time, services housed as generative AI and customary industry solutions can help companies quickly launch applications and grow the business. To make the most of these services, companies are resorting to the optimization of the cloud, the process of selecting and allocating cloud resources to reduce costs while maximizing performance.
But despite all the interest in the cloud, many workloads remain stranded in the facilities, and many more are not optimized for efficiency and growth, which largely limits the impulse forward. Companies are being lost a virtuous cycle of mutual reinforcement results that come from the even more efficient use of the cloud.
Organizations can improve security, make critical workloads more resistant, protect customer experience, increase income and generate cost savings. These benefits can boost growth and avoid expenses, generating capital that can be invested in innovation.
“The optimization of the cloud implies ensuring that its cloud expense is efficient so that it is not spending unexpectedly,” says André Dufour, director and general manager of AWS Cloud Optimization at Amazon Web Services. “But you can’t think of it only as cost savings at the expense of other things. Dollars released through optimization can be redirected to finance new net innovations, such as generative AI.”
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