Khloe Kardashian has previously launched its new food company, Khloud, and its first product, a protein popcorn, established to reach the objective as of April 29.
In December, Techcrunch reported that Kardashian and his mother, Kris Jenner, sought to raise at least $ 10 million for a business called Khloud. Jessica Bixby, associated partner of K5 Global, who invested in the brand, said he raised a “round of $ 12 million” in excess. ”
Other investors include Serena Ventures, William Morris Endeavour (WME) and Shrug Capital.
Khloud says that his corn popcorn is made of whole corn and that his “Khoud dust”, a milk protein and a mixture of condiments are sprayed on it, gives each one that serves seven grams of protein. In addition to the objective, the product will be sold on your website.
“We are starting with corn popcorn, but that’s just the beginning,” Kardashian told TechCrunch. “We plan to expand to other categories of refreshments throughout the store, there is a lot of space to reinvent daily snacks.”
Kardashian says that the mission of his sandwiches is to offer more nutritious alternatives made of “clean” ingredients.
The Kardashian-Jenners are known for their always growing consumer business empire and whenever it covers it. This, however, marks the first time that a family member has ventured into the sandwiches business. It makes something sense: numerous articles have been written about their favorite meals (including A dedicated Instagram page), And anywhere there is a potential interest of generalized consumer, there is a generalized opportunity for celebrities to win money.
Celebrities have pumped Numerous hair care linesLiquor lines and beauty products. The Kardashians have been there (and they are still doing that). Now, his empire extends of home cleaning products To food in our pantries.
