Corona beer bottles, the group’s flagship brand are exhibited in this illustration taken in Monterrey, Mexico, on February 18, 2025.
Daniel Becerril | Reuters
President Donald Trump’s rates are not the only presidential policy that is weighing Constellation marks.
Together with tariffs on Mexican imports, its hard -line immigration posture is also harming the company’s beer sales, since Hispanic consumers in the United States spend less, said the CEO of Constellation, Bill Newlands, to the company’s telephone conference analysts on Thursday.
Approximately half of constellation beer sales come from Hispanic consumers, although the company is selling more beers partly due to its marketing strategy. The scope of Constellation to non -Hispanic beer drinkers has increased their sales and helped the special model to become the most sale.
Even so, Hispanic consumers remain an integral part of Constellation’s beer sales, which represented 78% of their total income in their fourth fiscal quarter.
“The fact is that many consumers in the Hispanic community are concerned at this time … More than half are worried about immigration problems and how they impact [them]. Some of them are concerned with the loss of jobs in industries that have a high Latin employment base, “said Newlands.
As a result, Hispanic consumers in the United States have withdrawn their expenses in restaurants, clothing and trips, according to Newlands.
“Beer is quite on the list, but it is certainly on the list because things like social meetings, an area where the Hispanic consumer often consumes beer, is decreasing today,” said Newlands.
On Wednesday, Constellation gave a weaker perspective than expected for his prosecutor 2026 and cut his medium -term prognosis. The projections included the impact of the new rates. While Trump temporarily lowered the rate of the rate on the so -called reciprocal tariffs in all countries, except in China, on Wednesday, the canned beer of constellation imported from Mexico is still subject to 25%aluminum tariffs.
Constellation’s disappointing prognosis was compensated by better profits and income than expected of the company for the quarter. The company also announced on Wednesday that it is disinvesting its cheapest wines to focus on the most expensive brands.
Constellation actions fell less than 1% in the negotiation of Thursday afternoon. The action has fallen more than 23% from Trump’s elections last year.
